One of the nice things about WordPress is that it’s as friendly to search engine optimization as a beagle is to a bowl of ice cream–even before you start tweaking it.
I settled on WP because I was more interested in using it as a simple content management system than an actual blog. All I really wanted to do is build a no-fuss place–comprising four or five pages–where I could showcase my work and experience to promote my Web writing business. I don’t really know how WP compares to other blogging platforms because I haven’t used any of the others.
In recent years, I’ve been paying more and more attention to SEO best practices. I quickly learned a while ago that Web writing and SEO were immutably tied and there’s really no way to separate the two skills. You need to be on your game with both skills or you’re never going to get the ball from the business players. Anyone who tells you differently probably sells replica watches from the trunk of his car on the side.








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